White Papers

Sender Address Verification (SAV): The Foundation of Message Integrity - A New Approach to Eliminating Unwanted eMail and Spam

This paper explains in detail how SAV technology works and why it is the only way to completely eliminate spam. It also explains why spam is an impending crisis, how spammers think and operate and the fundamental flaws in filter-based anti-spam products.

A New Discipline in Email Etiquette

This report by Brockmann & Company, the first in a series, reviews email integrity myths and establishes the case for improving users' email experience.

The Problem With Email

This report by Brockmann & Company, the second in a series, investigates the link between business performance levels and the costs and benefits of better spam control. It also introduces the "Spam Index," a simple proprietary method for measuring improvement in spam control systems.

First Contact - Using Email to Win Customers More Often

This report by Brockmann & Company, the third in a series, offers insights and recommendations on how to use the email medium as a method to maximize a positive brand-encounter and minimize the negative effects of anti-spam technologies.