Sendio Responds to Demand for Email Integrity

Latest ESP Release Renders Spam Filters Obsolete

IRVINE, Calif. - May 21, 2007 - Sendio, Inc. (sendio.com), the enterprise email integrity company whose products block 100% of spam and unwanted email while ensuring that no legitimate messages are lost in the process, announced today a major service update for its awardwinning Sendio™ I.C.E. Box service appliance. The I.C.E. Box was developed in response to a growing dissatisfaction with ineffective filter-based anti-spam products that frequently lose or block important business messages. With the new service update, which provides full inbound and outbound integrity checking, enterprise customers can now protect not only their own messaging environment but also minimize the potential of inadvertently sending something destructive to a partner or customer.

“IT professionals have grown tired of constantly hunting for lost email and tuning spam filters that focus solely on security at the expense of communications reliability and effectiveness, and they are revolting against these ‘guessing machines’,” said Kelly Anderson, CEO of Sendio. “Our ability to eliminate all spam and other unwanted emails without the risk of accidentally losing legitimate messages allows businesses to once again trust their  communications. This is the definition of email integrity.”

“As a financial trading company, we rely on rapid communications and decision making, and email is a vital tool that every employee uses constantly,” according to Glen Damiani, IT DIrector of United Capital Markets, a market maker headquartered in Key Biscayne, Florida. “We are also a constant target for individuals and organizations with criminal intent, so it is imperative that we protect the integrity of our business communications. This means we must both secure the company from attack and ensure we never miss a message. In the nine months that we’ve had our Sendio I.C.E. Box installed, we have not had a single piece of spam reach our users while billions of dollars of trading business has flowed smoothly. In testing the new I.C.E. Box service update, we continue to be pleased with how easy the system is to administer, and our executives appreciate the added confidence that outbound integrity checking provides. We would never go back to a spam filter.”

The new I.C.E. Box service update includes a number of significant enhancements:

• Outbound Message Stream Management: Messages sent out from an enterprise are now checked for adherence to corporate policy, verified as virus-free, and cause all recipients’ email addresses to be automatically added to the sender’s inbound acceptlist. This extends email integrity out to a corporation’s community of customers and partners.
• Attachment Handling: Corporate policy with regard to accepting or rejecting attachments to emails based on attachment type, size, and number of recipients can be enforced on both inbound and outbound paths. This ensures that corporate email services are used appropriately and safely by employees.
• Anti-Virus: The anti-virus engine has been upgraded to include technology licensed from Kaspersky Lab, and a new Zero-Hour verification process has been added which minimizes the risk of widespread infection from new viruses during the vulnerable period before anti-virus signatures are updated. This provides additional protection from malicious technology that can be hidden in email content.

The new service update is now in field trials and will ship to customers in June. Pricing for the I.C.E. Box is on a subscription basis, scaling by the number of user mailboxes protected. One-, two- and three-year subscriptions are available, payable quarterly or annually. The Sendio I.C.E. Box is sold throughout North America via a network of value-added resellers and systems integrators.

“Virtually every corporation considers email to be their most important communications service because it is the vehicle for business processes such as bid responses, customer service and meeting scheduling. This makes the integrity of the email service of paramount importance,” said Peter Brockmann, President of Brockmann & Company, the customer-insight analyst firm. “Our research shows that more than a third of businesses know they have lost business because an email didn’t arrive. Users are fed-up with important messages being trapped by anti-spam filters and are highly receptive to new technologies such as the Sendio I.C.E. Box that work to restore user confidence. Clearly, it is time for a change.”

About Sendio

Sendio is a feisty Southern California software development company whose products protect the email environments of enterprises and institutions from attacks and abuse. Using self-managing communities similar to those found in modern social networking applications, Sendio users receive all of the email sent by customers, suppliers, partners, associates and other members of their “community” while being completely shielded from both nonsense messages sent by casual abusers and devious messages from malicious criminal concerns. More information regarding Sendio can be found at sendio.com.

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